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REHAU Window Solutions invests in many markets and successfully implements its global growth strategy


REHAU Window Solutions invests in many markets and successfully implements its global growth strategy

photo REHAU | REHAU Window Solutions invests in many markets and successfully implements its global growth strategy

REHAU Window Solutions is successfully continuing its global growth strategy: REHAU Window Solutions is now expanding its branch in the Romanian county of Sibiu to become the central location for production and delivery in the southeast of Central Europe. 

Following the massive expansion of the facilities in Śrem, Poland, in 2022, the measure is a further component of REHAU Window Solutions’ investment program in the European sales market. In addition, the polymer specialist is expanding and investing worldwide.

REHAU Window Solutions continues to develop strategically, consistently and successfully into a premium system provider. That is why the division is recording above-average growth in all regions. REHAU Window Solutions invests specifically in the company’s presence close to the market worldwide, thus covering the high demand and at the same time successfully and consistently implementing its global growth strategy in line with the interests of local partners.

REHAU Window Solutions is following a clearly defined growth path worldwide

In South America, for example, REHAU Window Solutions invested in a completely new factory building in Buenos Aires (Argentina) in December 2022. In Great Britain, the polymer specialist strengthened its presence in Blaenau, with sustainability and service being the focus of market performance.

In October 2022, REHAU Window Solutions grew significantly in Central Europe and expanded factory and logistics facilities in Śrem, Poland. REHAU Window Solutions is now investing in the southeast of the growth market: the expansion of existing production and delivery facilities in the Romanian county of Sibiu will sustainably increase presence, performance and service for local partners and customers.

In Central Europe and worldwide: unrivalled proximity to and intensive dialogue with partners and customers in the respective markets

The opening of the new facilities in Cisnădie is another crucial step for our partners and customers: we are significantly increasing their competitiveness. Because REHAU Window Solutions continues to expand its capacities in local markets worldwide. This global expansion ensures unrivalled proximity and intensive dialogue with our partners and customers in the relevant markets – says Carsten Heuer, CEO REHAU Window Solutions.

The logistics center in Sibiu County strengthens our position as a premium supplier. It provides an entire service portfolio around windows and beyond. This is a crucial step towards achieving REHAU Window Solutions’ strategic goals on its path to becoming a premium system provider.

Now more than ever, Romania will be an important location for the positive development of REHAU Window Solutions. The very competent local partners and companies have great potential. At the same time, we are introducing the next level of the 360° window solution generation with the highly attractive ARTEVO system. These extensive investments provide REHAU Window Solutions with an excellent competitive position for our partners throughout Central Europe. Thanks to the recent expansions in Poland, we are moving even closer to our customers in the respective regions, amplifying our delivery performance and expanding our services and the well-known high quality – says Heuer.

The local presence will meet regional customer expectations even better in the future, for example through significantly greater individualization of product performance. REHAU Window Solutions is pursuing a clearly defined growth path for the company and its customers at its locations in Central Europe.

Growth through investments: REHAU Window Solutions remains a strong partner for window professionals in the growth market of Central Europe

The logistics center in Cisnădie is the long-awaited step for REHAU Window Solutions to take the business in Romania and the region to the next level. The laminating and packaging line proves to our partners and customers that we are a reliable solution provider that invests in the development of the respective market – said Paul Chipriean, Head of REHAU Window Solutions România.

To serve customers at the highest level, REHAU Window Solutions consistently increases performance and quality through technological progress.

The opening of the REHAU Window Solutions logistics center in Cisnădie represents an important moment for the local branches, as it puts Romania on the map of REHAU’s strategic investments. Romania has always been an important window market, but now it is even more in focus and takes on additional importance. At the same time, the logistics center is a further step of our company towards the goal of putting the customer first with high-quality services aimed at increasing comfort and quality of life – says Alexandru Oprea, Country Manager REHAU România.

The latest investments are the optimal basis for continuing to meet the demand for REHAU Window Solutions products throughout Central Europe, which has increased sharply over the years. REHAU Window Solutions will continue to consistently implement its motto “Create Difference – Grow Business” in the future and will remain the usual strong and innovative partner for window professionals in many growth markets.  

source: rehau.com
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