Deceuninck combines beautiful traditional looks with outstanding performance.
Deceuninck UK reports continuing significant growth in 2018, with year-to-date sales up 17% on the same period last year, compared with the overall market which is estimated to be down by nearly 10%. Building on the momentum, the last three months are 40% up on the same time in 2017.
Managing Director Rob McGlennon says Deceuninck’s success comes from giving customers the right service, support and product range to sell more:
Deceuninck is bucking the market trend and we’re on track for a record-breaking year. We have a simple recipe – providing innovative products to give customers a competitive advantage so they grow faster – and it’s working!
Our market-leading colour range and Heritage Flush Sash have helped fuel this growth. We sell around 55% colour and it’s the same for our biggest customers. Deceuninck’s Heritage Flush Sash is a star in the heritage sector, combining beautiful traditional looks with outstanding performance. It now accounts for 22% of our total sales, without taking volume from other products – so that’s additional sales for Deceuninck!
I’m confident we’ll continue to grow in 2019. It’s set to be a busy year as we’re adding a new product to our Heritage Window Collection and making our colour offering even better. Early next year we’ll be extending our 26 colourways to 30 colourways from stock. We’re also investing in new machinery and warehousing to keep up with demand.